Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics∗

We examine how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games whose players have greater Internet experience. The paper shows differential impact of consumer reviews across products in the same product c...

Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content

Online reviews have received much attention recently in the literature, as their visibility has been proven to play an important role during the purchase process. Furthermore, recent theoretical insight argue that the votes casted on how helpful an online review is (review helpfulness) are of particular importance, since they constitute a focal point for examining consumer decision making durin...

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

The Moderating Role of Consumer Education on the Intention to Buy a High Risk Product Online

A survey of 1,606 currently registered U. S. boat owners was conducted to determine their likelihood of purchasing a major durable (boat) in an online format along with the various factors and preferences to be considered in consummating such a purchase. Data from each respondent was gathered for the purpose of assessing their perceived personal risk in making such a purchase and to determine t...

Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy

Online vendors expand significant efforts in attracting consumers to their websites. However, once a consumer lands on a vendor’s website, a more challenging task is to convince her/him to actually transact with the website by purchasing products. This research-in-progress study draws on the elaboration-likelihood model (ELM) to develop a theoretical model for the impacts of different persuasio...